Logo Design & Identity for Rye Goods

Created a logo and brand identity for The Rye Truck & Goods.

Rye Goods makes 100% organic, naturally-leavened bread and pastries, built off of an all rye wild culture only using three ingredients: freshly milled California heritage grains; water; and salt. The grain is always given ample hydration and a 30-hour fermentation, giving it its distinctive flavor, texture, and making it easily digestible. 

Rye Goods has since sold their truck and is opening a permanent bakery and restaurant in Summer of 2019, located in Newport Beach, California.